MICHELIN Group, one of the top Fortune 500 companies, is the world leader in tire technology and innovation. Michelin has established more than 75 factories worldwide and its business covers more than 170 countries, has about 127,000 employees. With its fast business growth in China, Michelin has established a WOFE in Shenyang, the Marketing & Sales Centre in Beijing, a JV, a Research & Development Centre and head office in Shanghai as well as sales offices in Xian, Wuhan, Guangzhou, Chengdu, Shenyang, Shanghai and representative office in Hongkong since 1988. Till now, we count approximately 4500 employees in P.R.C. The fast developing business creates more exciting job opportunities for highly committed and career-oriented talents to join our team in China.
米其林是世界500强企业之一,全球轮胎业的领导者。在全球五大洲设有75间生产工厂,所生产的轮胎行销全球170多个国家,全球雇员人数约127,000人。自1988年进入中国以来,米其林已分别在沈阳、北京和上海各成立了1家独资企业,营销和销售中心和1家合资企业以及辐射全国的6个销售办事处和1个设于香港的代表处。目前,在全中国大约有4500名员工。现由于公司业务的快速发展,特向社会诚聘人员。
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Michelin China |
职位: Customer Relationship Management Manager (Reports
- 有海外工作、学习经历
- 本科其以上学历,6年以上相关工作经验
- 6个月内到位
Job description:
1、Manages the relationship with the CRM provider (database management, creative design, direct marketing material production supervision
2、Manages the loyalty program: Michelin Sui Ni Xing 24h assistance
3、Interacts with brand managers (and program managers, like Tyre Plus) to define / propose and validate Customer Relationship programs (Direct Marketing / e-marketing campaigns / Website online registration / Hotline/ SMS communication …)to acquire new customers, increase loyalty of existing customers and develop sales.
4、Analyzes the efficiency of the programs to measure and then increase the return on investment of this activity. Constant monitoring and improvement of the processes.
Qualifications:
1、At least 3 years of solid experience in multinational companies in direct marketing and data base management
2、good business sensen and excellent communication skills
3、Flexible, energetic and hardworking type with serious attitude
4、Extensive experience in working with people from internal/external parties
5、A bachelor/master degree of Marketing or related disciplines;
6、Excellent in Chinese and fluent in English, French language skills and abilities would be advantageous